Live Brief: River Island

The brief for this project did not provide much of a starting point, the only specifications being to produce an All-in-One with the River Island brand image in mind. I researched into River Island and then looked at forcasting that might fit or be interesting in Peclers. To pad the project out I decided to make two outfits, which turned out to be a dress. Designing for a youth brand, I wanted to make something that was fun and bright.

I was very pleased with the garments I produced, although I could not apply lingerie to this brief, I am satisfied that the style fits with the brand image; recently I have seen a dress very similar to the one I produced with them in mind, months earlier. 

Above: Title/ mood board. Below: Development boards.

Below: Illustration boards

Below: Garments on stand